Competitive matrix - Prices checked September 24, 2026
Best real estate agent software: 37 tools compared
The best real estate agent software, compared: what each company charges, what it costs to get started, and what agents and brokers actually get.
PRIME Agent Hub publishes this comparison, and its own four plans are included below at their published prices.
#1 of 37for features included in the price: 19 of 21. Next best: Brivity, 11
$59 to $997PRIME Agent Hub's four monthly plans, all listed publicly
15 of 36don't show a price at all; you have to book a sales call
0other companies list weekly group coaching in their price
#1
PRIME Agent Hub ranks #1 for what's included in the price
We counted how many of the 21 features in the tables below each product includes in its price (a ✓ in the tables). Features that cost extra, are limited, or aren't listed don't count. PRIME Agent Hub includes 19; the closest competitor, Brivity, includes 11.
- #1PRIME Agent Hub19 of 21
- #2Brivity11 of 21
- #3BoldTrail (formerly kvCORE)10 of 21
- #4Lofty (formerly Chime)8 of 21
- #5MoxiWorks8 of 21
- #6Real Geeks8 of 21
- #7CINC7 of 21
- #8Market Leader7 of 21
- #9Propertybase7 of 21
- #10Rechat7 of 21
Ranking prepared by PRIME Agent Hub from each company's own website, pricing page and review listings, checked September 24, 2026. Top 10 of 37 products shown. PRIME Agent Hub's count includes features from all of its plans; the plan for each feature is shown in the tables.
At a glance
One system instead of four or five
Most agents pay one company for a contact manager, another for a website, another for closing paperwork, and another for coaching. PRIME Agent Hub's Pro plan ($349 a month) covers the contact manager, a website with live MLS search, a home value tool, postcards, neighborhood farming and a closing tracker.
Coaching and community come included
Every PRIME Agent Hub plan includes weekly group coaching and masterminds, and the Elite plan adds a monthly one-on-one session with a coach. None of the other 36 lists coaching as part of its price. One (BoldTrail) offers it through a separate coaching partner.
Prices you can see before a sales call
15 of the 36 competitors publish no price at all, including BoldTrail, Lofty, BoomTown and Luxury Presence. PRIME Agent Hub lists all four plans on its website.
Watch the extras and the contracts
Several competitors charge extra for things PRIME Agent Hub includes: AI follow-up (CINC from $200 a month, Sierra $199, Real Geeks $49), calling (Follow Up Boss $39 per user) and websites (Top Producer $35 per user). Real Geeks and Sierra also require 6- to 12-month contracts.
PRIME Agent Hub plans for agents and brokers
Prices as published. Each plan includes everything in the plans before it.
PRIME Live
$59 /month
- Weekly live mastermind (Thursdays)
- Full replay library
- Scripts, strategies and training
- Coaching only, no software
PRIME Core
$149 /month
- Contact manager
- AI-assisted social media ads and posting
- PRIME Flow daily action plan
- Branded web presence
- Automated lead campaigns
- Agent community
Adds the website and closing tracker
PRIME Pro
$349 /month
- Everything in Core
- Website with live MLS home search
- Home value tool
- Neighborhood farming and postcards
- Closing tracker
- Advanced pipelines and follow-ups
- Weekly masterminds and setup coursework
PRIME Elite
$997 /month
- Everything in Pro
- Team tools
- Calls, texts and email in one inbox
- Email marketing
- Bookkeeping and finance tools
- Investment property calculator
- Monthly one-on-one coaching
Pricing, setup fees and contracts
Starting price is per month unless noted. "Price published" means the company's own website shows it without a sales call.
Setup fees with a published price
Real Geeks charges $500. Sierra Interactive charges $500 if you pay monthly and nothing if you pay a year up front. AgentFire charges a one-time design fee of $800 to $6,500. IXACT Contact charges $69 to add a website with home search.
Setup fees with no price given
Luxury Presence, IDX Broker, HomeStack and Realvolve say they charge a setup or sign-up fee but don't say how much. Fello offers a paid onboarding option. Luxury Presence's own articles put its fee at $2,500 to $3,500.
Moving your data over
None of the 36 lists a separate fee for moving contacts and data from another system. Follow Up Boss, Wise Agent and Showcase IDX say there is no setup fee. PRIME Agent Hub's setup and migration terms aren't listed on its pricing page yet, so confirm them before presenting.
| Company | Starting price | Price published | Setup or migration fees | Contract and other costs |
|---|---|---|---|---|
| PRIME Agent HubAll-in-one platform with coaching included | $59 to $997See plans and buy | Yes | Not listed on the pricing page Confirm before presenting | Four plans: PRIME Live $59 (coaching only), Core $149, Pro $349, Elite $997. Contract length and per-user charges are not listed. |
| Follow Up BossContact managers and follow-up tools | $69 per user | Yes | None | No contract. $58 per user if paid yearly. Team plans $499/mo (10 users) and $1,000/mo (30 users). Calling is $39 per user on the base plan. |
| Wise AgentContact managers and follow-up tools | $49 | Yes | None; free onboarding. Texting has an $80 one-time registration. | Month to month. $499 a year if paid yearly. Extra team members, logins and texting cost more. |
| Top ProducerContact managers and follow-up tools | $179 per user | Yes | Onboarding offered; price not shown | Team plans $399 to $1,199/mo. Website $35 per user. Lead bundles from $479/mo and farming from $599/mo. |
| IXACT ContactContact managers and follow-up tools | $55 | Yes | None for the contact manager; $69 one-time if you add a home-search website | No contract. $46.75/mo if paid yearly. Team members $34/mo. |
| Lone Wolf Relationships (formerly LionDesk)Contact managers and follow-up tools | $299 per year | Yes | $19 one-time to turn on texting | Billed yearly. Replaced LionDesk, which shut down in September 2025. |
| RealvolveContact managers and follow-up tools | Not published | No | Sign-up fee applies (amount not shown); guided setup on higher plans | Billed yearly, per user. Free trial. |
| PropertybaseContact managers and follow-up tools | From $89 per user | Partly | Not published; reviewers mention costly setup | Built on Salesforce and owned by Lone Wolf. |
| RechatContact managers and follow-up tools | Not published | No | Not published | Sold mainly through brokerages; demo required. |
| MoxiWorksContact managers and follow-up tools | Not published | No | Not published | Sold to brokerages; demo required. |
| BoldTrail (formerly kvCORE)All-in-one lead generation platforms | Not published | No | Not published; reviewers say setup fees have been charged | Demo required. BoomTown customers are being moved onto it. |
| BoomTownAll-in-one lead generation platforms | Not published | No | Not published | Being merged into BoldTrail; no end date announced. |
| Lofty (formerly Chime)All-in-one lead generation platforms | Not published | No | Not published; website design and SEO setup are paid extras | Request pricing. AI assistants, CMAs and home values cost extra. |
| Real GeeksAll-in-one lead generation platforms | $399 | Yes | $500 one-time | 6- or 12-month contract. 2 users included. Lead packages $299 to $599/mo each. AI texting $49/mo. |
| CINCAll-in-one lead generation platforms | Not published | Partly | Not published | Base plans by quote. AI assistant from $200/mo and dialer $75/mo extra. |
| Sierra InteractiveAll-in-one lead generation platforms | $299.95 | Yes | $500 if paid monthly; $0 if paid yearly | 12-month agreement on every plan. Price shown is when paid yearly ($359.95 monthly). Higher plans $399.95 and $599.95. AI follow-up $199/mo. |
| BrivityAll-in-one lead generation platforms | Not published | No | None mentioned | Month to month. Demo required. |
| YlopoAll-in-one lead generation platforms | Not published | No | Not published | Quote after a strategy call. Ad spend is extra. |
| Real Estate Webmasters (REW)All-in-one lead generation platforms | $350 | Yes | Not published | Small team $499/mo; large team $799+/mo. Reviewers report multi-year contracts. |
| Market LeaderAll-in-one lead generation platforms | Not published | No | Not published | Lead programs priced by market. Reviewers report hard-to-cancel contracts. |
| ZurpleAll-in-one lead generation platforms | Not published | No | Not published | Priced by market and number of leads. One third-party report cites a 6-month contract. |
| Luxury PresenceWebsite and home-search providers | Not published | No | One-time setup fee, amount not published by the company (its own articles say $2,500 to $3,500) | 12-month agreement. Ad budget is separate. |
| AgentFireWebsite and home-search providers | $165 | Yes | $800 to $6,500 one-time design package | No long-term contract. Plus plan $215/mo. |
| PlacesterWebsite and home-search providers | $59 | Yes | None mentioned | Monthly or yearly. Team $199/mo; brokerage plans $399 to $599/mo. 14-day free trial. |
| Agent ImageWebsite and home-search providers | Not published | No | Custom design fee by quote; reviewers say moving the site elsewhere is hard | Priced by consultation. |
| iHomefinderWebsite and home-search providers | Not published | Partly | Hosted website add-on has a $500 setup fee | Plan prices not shown; add-ons listed. |
| Showcase IDXWebsite and home-search providers | $94.95 | Yes | None | No long-term contract. Needs your own WordPress website. Some MLSs add $0 to $33/mo. |
| IDX BrokerWebsite and home-search providers | $60 | Yes | One-time setup fee, amount not published | Month to month. Plans $99 and $149/mo. Contact manager add-on $50/mo. |
| CuraytorWebsite and home-search providers | $1,300 | Yes | Not published | One plan. Custom agency work quoted separately. |
| FelloSeller-lead, database and single-purpose tools | $499 | Yes | Optional one-time onboarding fee (amount not shown) | $415/mo if paid yearly. Scale $799/mo; Enterprise $2,000/mo. Extra users $50/mo. |
| RealScoutSeller-lead, database and single-purpose tools | About $149 to $179 | Partly | None mentioned | Monthly, no long-term contract. Price from a June 2026 third-party report; the company's page could not be read. |
| SmartZipSeller-lead, database and single-purpose tools | Not published | No | Not published | One third-party report cites a 12-month contract. |
| OffrsSeller-lead, database and single-purpose tools | $399 | Yes | Not published | AI follow-up plans $699 and $999/mo. Cheaper when paid yearly. |
| RevaluateSeller-lead, database and single-purpose tools | Not published | No | Not published | Demo required. |
| HomeStackSeller-lead, database and single-purpose tools | Not published | No | One-time onboarding and app-build fee (amount not published) | Plus a monthly subscription. |
| Cloud CMASeller-lead, database and single-purpose tools | $49 | Partly | None mentioned | $499 a year. Often included free through local MLS membership. Price from Capterra. |
| Zillow Premier AgentSeller-lead, database and single-purpose tools | Pay per lead | Partly | No upfront fee | Average $139 to $223 per lead by market. Invite-only Zillow Preferred takes 15% to 40% of your commission instead. |
What's included
PRIME Agent Hub's column shows the plan that includes each feature. Competitors are grouped by what kind of product they are, so similar products sit side by side. Scroll sideways inside a table to see every company.
✓Included $Costs extra ◐Limited or basic -Not listed on the company's website
Contact managers and follow-up tools
Products built around the contact list. Most need a separate website, marketing and closing tools. 9 companies.
| What it does | PRIME Agent HubGet started | Follow Up Boss | Wise Agent | Top Producer | IXACT Contact | Lone Wolf Relationships (formerly LionDesk) | Realvolve | Propertybase | Rechat | MoxiWorks |
|---|---|---|---|---|---|---|---|---|---|---|
| Keep track of your people | ||||||||||
| Contact managerOne place for every client, lead and conversation. The industry calls this a CRM. | ✓Core | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Automatic follow-upTexts and emails go out on a schedule you set, so no lead is forgotten. | ✓Core | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI assistantTells you who to call today and helps write your messages. | ✓Core | ✓ | ◐ | ✓ | ◐ | ◐ | ✓ | ◐ | ✓ | ✓ |
| Calling and texting built inCall and text clients from inside the system instead of your personal phone. | ✓Elite | $$39 per user on base plan | $Texting credits | - | - | ◐Dialer; texting add-on | ◐Higher plans | - | - | - |
| Bring in new business | ||||||||||
| Your own website with live home searchVisitors search MLS listings on your site, and their contact details come to you. The industry calls this an IDX website. | ✓Pro | - | ◐Landing pages | $$35 per user | $IDX $50/mo | - | - | - | ◐Listing websites | ✓ |
| Home value tool for sellersHomeowners check what their home is worth and become seller leads. | ✓Pro | - | - | $Seller-lead add-on | - | - | - | - | - | - |
| Facebook and Google adsCreate and run online ads from the system, or have them run for you. | ✓Core | - | - | $Lead bundles | - | - | - | - | - | ✓ |
| Social media postingPlan and post to Facebook, Instagram and LinkedIn. | ✓Core | - | $$20/mo | - | ✓ | - | - | - | ◐ | - |
| Email newsletters and market updatesRegular emails that keep past clients and your sphere thinking of you. | ✓Elite | ◐ | ✓ | ◐ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Postcards and printed mailersDesign and send postcards, flyers and door hangers. | ✓Pro | - | - | - | - | - | - | - | ◐ | - |
| Find likely sellers in a neighborhoodTarget homeowners in an area you want to work. Agents call this farming. | ✓Pro | - | - | $From $599/mo | - | - | - | - | - | - |
| Company sells you leadsThe company supplies buyer or seller leads for a fee. | - | - | - | $From $479/mo | - | - | - | - | - | - |
| Get to the closing table | ||||||||||
| Closing trackerKeeps every deal's deadlines, documents and vendor updates in one place. | ✓Pro | - | ✓ | ✓ | - | - | ✓ | ✓ | ✓ | - |
| Business dashboardCommissions, pending deals and closed volume at a glance. | ✓Pro | ◐ | ✓ | - | - | - | ◐ | ✓ | - | ◐ |
| Pricing reports for listing appointmentsComparable-sales reports to price a home and win the listing. The industry calls this a CMA. | ◐Home value reports, Pro | - | - | ◐Market reports | - | - | - | - | - | ✓ |
| Run a team or brokerage | ||||||||||
| Team toolsShare leads among agents and see how each agent is doing. | ✓Elite | ✓ | ✓ | ✓ | ✓ | - | ✓ | ✓ | ✓ | ✓ |
| Bookkeeping and finance toolsInvoices, expenses and profit reports for the business. | ✓Elite | - | - | - | - | - | - | ◐Commission payouts | - | - |
| Investment property calculatorCash flow and return figures for investor clients. | ✓Elite, basic version | - | - | - | - | - | - | - | - | - |
| Grow as an agent | ||||||||||
| Weekly group coachingLive coaching sessions and masterminds with top-producing agents. | ✓Every plan | - | - | - | - | - | - | - | - | - |
| Referral network of agentsA private community for trading referrals nationwide. | ✓Core | - | - | - | - | - | - | - | - | - |
| Works on your phoneUse it from your phone like an app. | ✓Installs from the browser | ✓ | - | - | ✓ | - | - | ✓ | ✓ | - |
All-in-one lead generation platforms
Website, contact manager and paid-ad lead generation from one company. Most charge extra for AI and ad spend. 11 companies.
| What it does | PRIME Agent HubGet started | BoldTrail (formerly kvCORE) | BoomTown | Lofty (formerly Chime) | Real Geeks | CINC | Sierra Interactive | Brivity | Ylopo | Real Estate Webmasters (REW) | Market Leader | Zurple |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Keep track of your people | ||||||||||||
| Contact managerOne place for every client, lead and conversation. The industry calls this a CRM. | ✓Core | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | - | ✓ | ✓ | ✓ |
| Automatic follow-upTexts and emails go out on a schedule you set, so no lead is forgotten. | ✓Core | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI assistantTells you who to call today and helps write your messages. | ✓Core | ✓ | ◐ | ✓ | $$49/mo | $From $200/mo | $$199/mo | ✓ | ✓ | ◐ | - | ◐ |
| Calling and texting built inCall and text clients from inside the system instead of your personal phone. | ✓Elite | - | - | ◐Basic dialer | ✓ | $$75/mo | ✓ | - | - | ✓ | - | - |
| Bring in new business | ||||||||||||
| Your own website with live home searchVisitors search MLS listings on your site, and their contact details come to you. The industry calls this an IDX website. | ✓Pro | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ◐Landing pages |
| Home value tool for sellersHomeowners check what their home is worth and become seller leads. | ✓Pro | - | - | ◐ | ✓ | ◐ | - | - | ◐ | - | ◐ | - |
| Facebook and Google adsCreate and run online ads from the system, or have them run for you. | ✓Core | ✓ | ✓ | $Ad services | $$299 to $599/mo | ✓ | ✓Managed; ad spend extra | ◐ | ✓ | $Ad services | - | - |
| Social media postingPlan and post to Facebook, Instagram and LinkedIn. | ✓Core | - | - | ✓ | - | - | - | ✓ | - | - | - | - |
| Email newsletters and market updatesRegular emails that keep past clients and your sphere thinking of you. | ✓Elite | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | - | - | ✓ | ✓ |
| Postcards and printed mailersDesign and send postcards, flyers and door hangers. | ✓Pro | - | - | - | ✓ | - | - | ✓ | - | - | - | - |
| Find likely sellers in a neighborhoodTarget homeowners in an area you want to work. Agents call this farming. | ✓Pro | - | ◐ | - | - | - | - | - | - | - | - | - |
| Company sells you leadsThe company supplies buyer or seller leads for a fee. | - | - | - | - | $Lead packages | - | - | - | ✓ | - | ✓ | ✓ |
| Get to the closing table | ||||||||||||
| Closing trackerKeeps every deal's deadlines, documents and vendor updates in one place. | ✓Pro | ✓ | - | - | - | - | - | ✓ | - | - | - | - |
| Business dashboardCommissions, pending deals and closed volume at a glance. | ✓Pro | ✓ | ◐ | - | - | - | ◐ | ✓ | ◐ | ◐ | - | - |
| Pricing reports for listing appointmentsComparable-sales reports to price a home and win the listing. The industry calls this a CMA. | ◐Home value reports, Pro | - | - | ◐Basic | ◐Market reports | - | - | - | - | - | - | - |
| Run a team or brokerage | ||||||||||||
| Team toolsShare leads among agents and see how each agent is doing. | ✓Elite | ✓ | ◐ | ✓ | ◐Extra users cost more | ✓ | ✓ | ✓ | - | ✓ | ✓ | - |
| Bookkeeping and finance toolsInvoices, expenses and profit reports for the business. | ✓Elite | ◐Back office | - | - | - | - | - | - | - | - | - | - |
| Investment property calculatorCash flow and return figures for investor clients. | ✓Elite, basic version | - | - | - | - | - | - | - | - | - | - | - |
| Grow as an agent | ||||||||||||
| Weekly group coachingLive coaching sessions and masterminds with top-producing agents. | ✓Every plan | ◐Coaching partnership | - | - | - | - | - | - | - | - | - | - |
| Referral network of agentsA private community for trading referrals nationwide. | ✓Core | - | - | - | - | - | - | - | - | - | - | - |
| Works on your phoneUse it from your phone like an app. | ✓Installs from the browser | ✓ | ✓ | ✓ | ✓ | ✓ | - | ✓ | - | - | ✓ | - |
Website and home-search providers
Mostly websites and MLS search. The contact manager, closing tools and coaching come from somewhere else. 8 companies.
| What it does | PRIME Agent HubGet started | Luxury Presence | AgentFire | Placester | Agent Image | iHomefinder | Showcase IDX | IDX Broker | Curaytor |
|---|---|---|---|---|---|---|---|---|---|
| Keep track of your people | |||||||||
| Contact managerOne place for every client, lead and conversation. The industry calls this a CRM. | ✓Core | ✓ | - | ✓ | - | ✓ | ◐Basic | $$50/mo | - |
| Automatic follow-upTexts and emails go out on a schedule you set, so no lead is forgotten. | ✓Core | $Higher plans | $$50/mo | ◐ | - | ✓ | ◐Listing alerts | ◐ | ◐ |
| AI assistantTells you who to call today and helps write your messages. | ✓Core | ✓ | - | - | - | ◐ | - | - | - |
| Calling and texting built inCall and text clients from inside the system instead of your personal phone. | ✓Elite | - | - | - | - | - | - | - | - |
| Bring in new business | |||||||||
| Your own website with live home searchVisitors search MLS listings on your site, and their contact details come to you. The industry calls this an IDX website. | ✓Pro | ✓ | ✓ | ✓ | ✓ | ✓ | ◐Needs your own WordPress site | ✓Top plan | ✓ |
| Home value tool for sellersHomeowners check what their home is worth and become seller leads. | ✓Pro | ✓ | $$29/mo | - | - | - | - | - | - |
| Facebook and Google adsCreate and run online ads from the system, or have them run for you. | ✓Core | ✓Managed; ad spend extra | $Ad services | - | $Marketing services | - | - | - | ✓Managed |
| Social media postingPlan and post to Facebook, Instagram and LinkedIn. | ✓Core | $Higher plans | ◐ | - | - | ✓ | - | - | ◐ |
| Email newsletters and market updatesRegular emails that keep past clients and your sphere thinking of you. | ✓Elite | ◐ | $$50/mo | ✓ | - | ✓ | - | ◐ | ✓ |
| Postcards and printed mailersDesign and send postcards, flyers and door hangers. | ✓Pro | - | - | - | - | - | - | - | - |
| Find likely sellers in a neighborhoodTarget homeowners in an area you want to work. Agents call this farming. | ✓Pro | - | - | - | - | - | - | - | - |
| Company sells you leadsThe company supplies buyer or seller leads for a fee. | - | - | - | - | - | $Seller leads $50/mo | - | - | - |
| Get to the closing table | |||||||||
| Closing trackerKeeps every deal's deadlines, documents and vendor updates in one place. | ✓Pro | - | - | - | - | - | - | - | - |
| Business dashboardCommissions, pending deals and closed volume at a glance. | ✓Pro | - | - | - | - | - | - | - | - |
| Pricing reports for listing appointmentsComparable-sales reports to price a home and win the listing. The industry calls this a CMA. | ◐Home value reports, Pro | ✓ | - | - | - | - | - | ◐Market reports | - |
| Run a team or brokerage | |||||||||
| Team toolsShare leads among agents and see how each agent is doing. | ✓Elite | ◐ | $Per user | ✓ | - | ◐ | - | - | - |
| Bookkeeping and finance toolsInvoices, expenses and profit reports for the business. | ✓Elite | - | - | - | - | - | - | - | - |
| Investment property calculatorCash flow and return figures for investor clients. | ✓Elite, basic version | - | - | - | - | - | - | - | - |
| Grow as an agent | |||||||||
| Weekly group coachingLive coaching sessions and masterminds with top-producing agents. | ✓Every plan | - | - | - | - | - | - | - | - |
| Referral network of agentsA private community for trading referrals nationwide. | ✓Core | - | - | - | - | - | - | - | - |
| Works on your phoneUse it from your phone like an app. | ✓Installs from the browser | $Higher plans | ✓ | - | - | ✓ | - | - | - |
Seller-lead, database and single-purpose tools
Each does one job well. An agent using one still needs a contact manager, website and closing tools. 8 companies.
| What it does | PRIME Agent HubGet started | Fello | RealScout | SmartZip | Offrs | Revaluate | HomeStack | Cloud CMA | Zillow Premier Agent |
|---|---|---|---|---|---|---|---|---|---|
| Keep track of your people | |||||||||
| Contact managerOne place for every client, lead and conversation. The industry calls this a CRM. | ✓Core | ✓ | ◐ | - | - | ◐ | - | - | ◐ |
| Automatic follow-upTexts and emails go out on a schedule you set, so no lead is forgotten. | ✓Core | ✓ | ✓ | ◐ | ✓ | ◐ | ◐ | - | ◐ |
| AI assistantTells you who to call today and helps write your messages. | ✓Core | ✓ | ◐ | ◐ | $Higher plans | ◐ | - | - | $Zillow Pro |
| Calling and texting built inCall and text clients from inside the system instead of your personal phone. | ✓Elite | ◐AI calls | - | - | - | - | - | - | - |
| Bring in new business | |||||||||
| Your own website with live home searchVisitors search MLS listings on your site, and their contact details come to you. The industry calls this an IDX website. | ✓Pro | ◐Landing pages | ◐ | - | - | - | - | - | - |
| Home value tool for sellersHomeowners check what their home is worth and become seller leads. | ✓Pro | ✓ | ✓ | - | - | ◐ | - | - | - |
| Facebook and Google adsCreate and run online ads from the system, or have them run for you. | ✓Core | - | - | ✓ | ✓ | - | - | - | - |
| Social media postingPlan and post to Facebook, Instagram and LinkedIn. | ✓Core | - | - | - | - | - | - | - | - |
| Email newsletters and market updatesRegular emails that keep past clients and your sphere thinking of you. | ✓Elite | ✓ | ◐ | - | ✓ | ◐ | - | - | - |
| Postcards and printed mailersDesign and send postcards, flyers and door hangers. | ✓Pro | - | - | ✓ | - | - | - | - | - |
| Find likely sellers in a neighborhoodTarget homeowners in an area you want to work. Agents call this farming. | ✓Pro | - | - | ✓ | ✓ | - | - | - | - |
| Company sells you leadsThe company supplies buyer or seller leads for a fee. | - | - | - | - | ✓ | - | - | - | ✓ |
| Get to the closing table | |||||||||
| Closing trackerKeeps every deal's deadlines, documents and vendor updates in one place. | ✓Pro | - | - | - | - | - | - | - | - |
| Business dashboardCommissions, pending deals and closed volume at a glance. | ✓Pro | - | - | - | - | ◐ | - | - | - |
| Pricing reports for listing appointmentsComparable-sales reports to price a home and win the listing. The industry calls this a CMA. | ◐Home value reports, Pro | - | - | - | - | - | - | ✓ | - |
| Run a team or brokerage | |||||||||
| Team toolsShare leads among agents and see how each agent is doing. | ✓Elite | ◐ | - | - | - | - | - | - | ◐ |
| Bookkeeping and finance toolsInvoices, expenses and profit reports for the business. | ✓Elite | - | - | - | - | - | - | - | - |
| Investment property calculatorCash flow and return figures for investor clients. | ✓Elite, basic version | - | - | - | - | - | - | - | - |
| Grow as an agent | |||||||||
| Weekly group coachingLive coaching sessions and masterminds with top-producing agents. | ✓Every plan | - | - | - | - | - | - | - | - |
| Referral network of agentsA private community for trading referrals nationwide. | ✓Core | - | - | - | - | - | - | - | - |
| Works on your phoneUse it from your phone like an app. | ✓Installs from the browser | - | - | ◐ | - | - | ✓Branded app | - | - |
"Not listed" means the feature did not appear on the company's own website, pricing page or review listings on September 24, 2026. A company may still offer it through a partner or a custom deal.
Where competitors lead
Honest gaps to know before a presentation, so nobody in the room is caught off guard.
Things PRIME Agent Hub doesn't do today
- Sell leads. Zillow Premier Agent, Market Leader, Zurple, Offrs and Ylopo supply leads for a fee. PRIME Agent Hub helps agents generate their own through ads, their website, home values and farming.
- A dedicated listing-presentation product. Cloud CMA, MoxiWorks, Lofty and Luxury Presence offer full pricing reports and presentations. PRIME Agent Hub's plans list home value reports.
- Published contract and setup terms. PRIME Agent Hub's pricing page doesn't yet say whether there is a setup fee, a contract or a charge per extra user.
Where the biggest names are strong
- Connections to other tools. Follow Up Boss connects to more than 250 other products and Top Producer to more than 150.
- Review-site presence. BoldTrail has more than 1,500 reviews on G2, BoomTown about 590 and Wise Agent about 530 on Capterra. Buyers read these before they call.
- Brand recognition. Zillow now builds its own agent tools on Follow Up Boss, which it owns.
Plain-English glossary
- CRM (contact manager)
- The system that holds every client and lead, with notes, reminders and conversation history.
- IDX website
- A website where visitors search live MLS listings. When they save a home or ask about it, their contact details come to the agent.
- Drip campaign
- A series of emails or texts sent automatically over weeks or months to stay in touch.
- CMA
- A comparative market analysis: a report of recent nearby sales used to price a home and win a listing.
- Farming
- Marketing steadily to one neighborhood so its homeowners think of you when they're ready to sell.
- Lead generation
- Finding new people who may buy or sell, often through online ads or a company that sells leads.
- Dialer
- Calling built into the system, so calls are logged automatically and agents can work through a call list quickly.
- Setup or onboarding fee
- A one-time charge to build your account, website or app and train you, paid on top of the monthly price.
- Migration
- Moving your contacts, notes and history from the old system into the new one.
- Mastermind
- A group coaching session where agents share what's working and hold each other accountable.
Sources and notes
Competitor prices, features and terms come from each company's own website and pricing page, plus G2, Capterra and 2025-2026 news. All were checked September 24, 2026. Prices change often, so re-check before quoting. PRIME Agent Hub prices and features come from its own pricing page (primepricing.primeagenthub.com) and website. Where a price came from a third party rather than the company, the pricing table says so.
- Follow Up Boss followupboss.com/pricing
- Wise Agent wiseagent.com/pricing
- Top Producer topproducer.com/pricing
- IXACT Contact ixactcontact.com/pricing
- Lone Wolf Relationships (formerly LionDesk) liondesk.com/pricing.html
- Realvolve realvolve.com/pricing
- Propertybase propertybase.lwolf.com
- Rechat rechat.ai
- MoxiWorks moxiworks.com
- BoldTrail (formerly kvCORE) boldtrail.com/blog/blog-boldtrail-pricing
- BoomTown boomtownroi.com/real-estate-crm-core
- Lofty (formerly Chime) lofty.com/pricing
- Real Geeks realgeeks.com/pricing
- CINC cincpro.com/pricing
- Sierra Interactive sierrainteractive.com/pricing
- Brivity brivity.com/plans
- Ylopo ylopo.com/pricing
- Real Estate Webmasters (REW) realestatewebmasters.com/pricing
- Market Leader marketleader.com
- Zurple zurple.com
- Luxury Presence luxurypresence.com/pricing-plans
- AgentFire agentfire.com/pricing
- Placester placester.com/pricing
- Agent Image agentimage.com/pricing
- iHomefinder ihomefinder.com/pricing
- Showcase IDX showcaseidx.com/pricing
- IDX Broker idxbroker.com/compare-idx
- Curaytor curaytor.com/pricing
- Fello fello.ai/pricing
- RealScout learn.realscout.com/pricing
- SmartZip smartzip.com
- Offrs offrs.com/pricing
- Revaluate revaluate.com/pricing
- HomeStack support.therealbrokerage.com/hc/en-us/articles/35660537628695-HomeStack-FAQ
- Cloud CMA capterra.com/p/173777/Cloud-CMA/pricing
- Zillow Premier Agent zillow.com/premier-agent